An Interesting Model on Value Creation

One of the most challenging task for organizations is to make medium and long term strategic decisions. Day to day decision making most of the time falls under Standard Operating Procedures (SOP), and doesn’t require much thinking most of the time. But decisions on product design, entry to markets, acquisition of new businesses/ventures, and investing in new projects, these require a lot of thinking, mostly for two reasons. First, these decisions have a lot of money involved, and second, the outcomes of these decisions can affect the future of organization as a whole (brand, market…